Senior marketing leadership.
Without the full-time cost.
Your organization deserves CMO-level thinking. A full-time executive hire doesn't always make sense. I integrate directly with your team as your senior marketing leader, bringing 20+ years of experience across sport, enterprise and not-for-profit to drive growth that's real and measurable.
Built for organizations that are done standing still.
You know you need senior marketing leadership. You just don't need it — or can't justify it — full time. This is exactly where I come in.
SMBs &
Scale-Ups
Organizations that have outgrown their current marketing approach and need senior strategic direction to reach the next level.
Enterprises & Large Organizations
Established organizations that need senior marketing leadership during periods of growth, transition or strategic repositioning.
Organizations in Transition
Companies navigating a rebrand, leadership change, product launch or period of rapid growth that need experienced guidance to navigate the transition.
Sound familiar?
✗ Your marketing feels reactive instead of strategic
✗ You're spending budget without clear attribution or ROI
✗ Your team is executing but nobody is leading the vision
✗ You know you need senior marketing leadership but can't justify the full-time cost
✗ Campaigns launch without a cohesive strategy behind them
✗ Your brand story isn't connecting with the right audiences
This is how I will help solve it.
✓ A clear go-to-market strategy your team can execute against
✓ Senior oversight that connects every marketing activity to revenue
✓ A confident brand narrative that resonates with your audiences
✓ Data-driven decision making built into your marketing culture
✓ Leadership your team trusts and board can rely on
✓ Flexibility to scale up or down as your needs evolve
Three options.
One promise.
Every engagement is tailored to your organization's specific needs, stage and goals. Choose the option that fits where you are today.
Every organization's needs are different.
Rather than publish fixed rates, I prefer a brief discovery conversation to understand your needs and build a strategy that delivers what I promise.
All tiers are available on flexible monthly terms.
Strategic Foundation
You have people who can execute. What you need is someone to set the strategic direction, build the marketing roadmap and ensure every campaign connects back to your organizational goals.
✓ Monthly marketing strategy and 90-day roadmap
✓ Campaign calendar and content brief development
✓ Brand positioning review and recommendations
✓ Monthly performance analysis and reporting
✓ One strategic leadership call per month
✓ Email access for strategic questions and guidance
Active Partnership
I become your embedded marketing partner, actively involved in strategy, team leadership and organizational decision-making. Everything in Tier One plus hands-on strategic execution support.
✓ Everything in Strategic Foundation
✓ Bi-weekly strategy and leadership calls
✓ Active campaign oversight and optimization
✓ Team mentorship and marketing capability building
✓ Sponsorship and partnership strategy development
✓ Board and stakeholder presentation support
✓ Crisis communications guidance and support
Embedded Leadership
I function as your organization's Chief Marketing Officer in every meaningful sense, leading strategy, team, board relations and organizational marketing decisions at the executive level.
✓ Everything in Active Partnership
✓ Full CMO-level organizational leadership
✓ Executive team and board participation
✓ Annual marketing strategy and budget planning
✓ Hiring, onboarding and team structure guidance
✓ Full brand and rebranding oversight
✓ Priority access and expanded availability
we build something together.
Getting started is straightforward.
Here's what the first 30 days typically look like:
This is how
Discovery Call
1
A 45-minute conversation to understand your organization, your goals and where marketing is either helping or holding you back. No pitch. Just honest conversation.
Strategic Audit
2
I review your current marketing, brand positioning, audience data and competitive landscape to identify your highest-leverage opportunities and gaps.
Proposal
3
I present a clear, tailored strategy outlining exactly what we'll focus on, how we'll work together and what success looks like. No generic frameworks. No recycled playbooks. Just a plan built specifically for your organization.
We Get To Work
4
We agree on the plan and we go. I show up as a fully committed strategic partner, not a consultant dropping in occasionally. A senior marketing leader invested in your organization's success every single day we work together.
Results. Not just promises.
90M+
Campaign video views
100+
Years of Sport Heritage Preserved
45+
Partner Brands
65%
Avg. Donor Growth
