Every sport organization has a story worth telling.
Most never tell it.
Behind every sport organization is decades of history, legendary athletes and moments that shaped communities. That heritage is one of your most powerful and most underutilized assets. I help sport organizations bring those stories to life by building the content, communications and legacy platforms that keep them working long after the game is over.
Writer. Strategist. Storyteller.
Full stop.
Most sport organizations are extraordinary at what they do on the field, the ice, the fairway. Where they struggle is telling the world why any of it matters. This service exists for exactly that: bringing together content, communications and heritage expertise to make sure your organization's story gets the audience it deserves.
Content &
Storytelling
The ongoing content engine your organization needs: athlete features, event coverage, video scripts, social content and campaign narratives that keep your community engaged and your brand visible year-round.
Communications & Media
Senior communications leadership for organizations that perform on a national or international stage:
media relations, event media centres, broadcaster coordination and stakeholder messaging done at the highest level.
Heritage &
Legacy
Your most powerful and most overlooked asset is your history. I help sport organizations digitize archives, build online museums and turn decades of dormant heritage into living, revenue-generating storytelling platforms.
Don't let your history gather dust. Honour it.
Most sport organizations are sitting on decades of irreplaceable content, stories and heritage assets — photographs, footage, championship moments, athlete journeys — that are doing nothing. Not engaging fans. Not attracting sponsors. Not building donor loyalty. Just sitting in filing cabinets and storage drives, waiting for someone who knows what to do with them.
✗ Championship moments that live where your fans can't find them
✗ Athlete stories that were never properly told or preserved
✗ Historical footage sitting on formats nobody can play anymore
✗ A Hall of Fame that exists physically but not digitally
✗ Sponsors who want deeper narrative integration but can't find it
✗ A community that would give more if they felt more connected
Your story is worth telling.
Let me tell it.
✓ A living digital archive your fans, donors and sponsors can access and experience
✓ Athlete and heritage stories that deepen community connection and drive giving
✓ A content pipeline that keeps your brand active between seasons and events
✓ Sponsor packages enriched with legacy narrative and heritage integration
✓ An online Hall of Fame that honours your history and expands your reach
✓ Communications leadership that represents your organization with confidence at every level
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Three options.
One goal.
Every organization is different. Whether you need strategic guidance, done-for-you content, a website redesign or full marketing partnership, there's an option built for where you are right now.
Some engagements are one-time projects — a Hall of Fame build, a website redesign, an archive digitization, a single event.
Others are ongoing monthly partnerships.
I work both ways and will recommend the right structure based on what your organization needs.
Content & Storytelling
For organizations that need a steady, high-quality content pipeline: written stories, video scripts, social content and campaign narratives that keep your community engaged and your brand visible year-round.
✓ Monthly athlete features and storytelling content
✓ Event promotions, previews and recaps distributed to media contacts
✓ Video script development and production briefs
✓ Social media content calendar and copy
✓ Newsletter content and editorial direction
✓ Campaign narrative and brand messaging development
Communications & Media
For national and provincial sport organizations that need senior communications expertise, managing media relationships, event media centres, broadcaster coordination and organizational messaging at the highest level.
✓ Everything in Sport Content & Storytelling
✓ Media relations strategy and day-to-day management
✓ Event media centre setup and operations, if necessary
✓ Press conference coordination and spokesperson prep
✓ Broadcaster and rights holder relations
✓ Crisis communications planning and response
✓ Stakeholder and board communications support
Heritage & Legacy
Your most distinctive and premium option. A comprehensive engagement that turns your organization's history into a living, accessible and revenue-generating legacy platform, built to serve fans, donors and sponsors for decades.
✓ Historical archive audit and digitization strategy
✓ Online Hall of Fame concept and content development
✓ Heritage campaign strategy and donor integration
✓ Legacy storytelling platform and content architecture
✓ Sponsor narrative integration using heritage assets
✓ Long-term content and archive management strategy
a legacy that delivers.
Every partnership starts with understanding your organization's history, assets and ambitions. Here's what the journey looks like.
From first conversation to
Discovery Call
1
We start with a deep conversation about your organization. Your history, your current content, your community and where the biggest gaps and opportunities live. No generic audit.
A genuine strategic listen.
Content Audit
2
I take stock of everything you have: existing content, historical archives, footage, photography, written records and digital presence — to understand what we're working with and what's possible.
Custom Proposal
3
Based on your assets, goals and the right service tier, I build a tailored engagement proposal. Whether it's a one-time project or an ongoing partnership, you'll know exactly what you're getting and why it matters.
We Get To Work
4
We get to work. Dormant archives become compelling content. Forgotten champions get the recognition they deserve. Your organization's history starts working for your future, engaging fans, inspiring donors and attracting partners.
Your organization's history
is more than nostalgia.
It's your most powerful connection to the fans, donors and communities who care most about your future.
A career built in sport.
Sport has been in my blood my entire life. I grew up calling play by play, nobody listening, nobody caring. Just a kid who needed to put words to the game. That instinct never left. It just found bigger stages. Professional tours. National championships. World-class athletes. Over two decades I contributed to and worked alongside some of the most recognized names in Canadian sport media. I learned what a great sport story looks like from the inside.
I'm available for select writing engagements including features, profiles, event coverage, digital content and editorial projects.
If you have a story worth telling, let's talk.
Results. Not just promises.
90M+
Campaign video views
100+
Years of Sport Heritage Preserved
45+
Partner Brands
65%
Avg. Donor Growth
